Drink Different is a harm-reduction and responsible drinking campaign led by the Summit County Health Department Prevention Division. The initiative aims to shift local drinking culture by promoting safer choices, increasing access to non-alcoholic options, and reducing alcohol-related harm without judgment or stigma.
Rather than focusing on abstinence alone, Drink Different meets people where they are. The campaign encourages residents and visitors to make informed choices, explore non-alcoholic and low-alcohol beverages, and recognize the benefits of moderation for both personal health and community well-being.
Alcohol plays a visible role in social life and tourism in Summit County. While many people drink responsibly, alcohol-related injuries, impaired driving, mental health challenges, and chronic health conditions continue to impact individuals, families, and local services.
Drink Different partners with:
Participating establishments highlight their non-alcoholic and mocktail menus, display campaign materials, and help create environments where choosing not to drink or drinking less is socially supported.
The campaign also provides educational content, community events, and digital resources focused on:
Drink Different is grounded in harm-reduction principles, which recognize that:
By offering practical tools and alternatives, the campaign empowers individuals to make choices that align with their health goals whether that means cutting back, switching to non-alcoholic drinks, or avoiding alcohol altogether.
The campaign evaluates success through:
These metrics help guide future prevention efforts and ensure the campaign continues to meet community needs.
Drink Different reflects Summit County’s commitment to:
It is one part of a broader prevention strategy focused on building healthier, safer, and more connected communities.
